For a band, a gimmick can be a double-edged
sword. On the one hand, it can make you stick out from the millions of
others – you’re not just a metalcore band, you’re the metalcore band that
dresses like snooker players and sing about snooker. That’s memorable. But on
the other hand it can become a bit of an albatross, frustrating musicians who
want to be taken seriously, hemming them in creatively, forcing them to perform
novelty songs about snooker forever.
The best kind of gimmick is one that is just full-on
weird, where you can describe it in a few words – parrot-fronted death metal!
wrestling-based hardcore! business-themed punk! – that are immediately
incredibly compelling and deeply silly. This lot have embraced their gimmicks
wholeheartedly and turned weird ideas into gold. Sort of…