Recording in America, a country where 63 per cent of people identify as Christian, provided a challenge when it came time to find voices for the opening title-track and future hit Year Zero. Prospective choirs balked at the album’s Satanic lyrics, despite them being in Latin. Some said no over the phone, while others who came to the studio unsure of the assignment were horrified at being blind-sided. Eventually, the net was cast further, resulting in the involvement of the St. Trident Tenors Of Tinseltown, a choir from Hollywood – a place not adverse to selling souls.
That’s not to say that Ghost were insensitive to the feelings of others, though, particularly their fanbase. The care for that relationship was illustrated when Kerrang! met them at a west London photo studio in March 2013, a month before Infestissumam’s release. Commissioned to do a feature entitled ‘The 10 Commandments Of Ghost’, a playful subversion of Christian doctrine, the concept was met with stone-faced seriousness by the band. Tobias and then-guitarist Martin Persner voiced concerns that such guidelines might cause their followers harm. Thankfully, after half an hour explaining that the idea didn’t have to be that deep and they could include ‘Thou shalt listen to ABBA’ if they wanted to, minds were put at ease.
“Tobias always wanted to stay true to the fanbase,” remembers Anna Maslowicz, the band’s publicist at the time. “He cared about them and what they’d expect to see from Ghost. He therefore knew what he did and didn’t want to do, partly because of his vision and partly because of what the fans would expect, which, in turn, had been born from that vision.”
As if to prove Ghost weren’t priggish, to celebrate Infestissumam’s release, the Phallos Mortuus was unveiled – a set including a silicone Papa Emeritus adult toy, a bronze butt plug, and a divorce paper scroll with a foil emblem, all housed in a Bible case with velvet lining. This saucy merch proved a hit, and in 2023 was resurrected to celebrate the album’s 10th anniversary (retailing at £180 and limited to two ‘units’ per customer). And at Download 2013, where Ghost shared the Zippo Encore Stage with Limp Bizkit, festival-goers were encouraged to absolve themselves in a confessional booth that broadcast their sinful admissions.
The band’s shock factor proved something of a stumbling block as the release of Infestissumam approached. The album’s similarly racy artwork, designed once again by Polish artist Zbigniew M. Bielak, caused headaches thanks to an illustration of an orgy for inclusion in the deluxe version, and CD printers in the U.S. refused to handle it.
“It’s funny to me that out of all the inverted crosses and devilish ingredients in the artwork of that record, the one thing that got it banned by three printing factories was the female genitalia on the sleeve,” a Nameless Ghoul reflected later.
“It was not the most enjoyable process,” recalls Erik Danielsson, who worked on the layouts and typography for Infestissumam, during the making of Watain’s fifth album, The Wild Hunt. “That was around the time [Ghost] were working with bigger labels that needed to have a say in everything, and this weird commercial stuff that we had to take into consideration we’d never had to deal with before.”
With the album’s release date held up by a week, the decision was made to re-use the artwork from the ‘standard’ version of the album for the American CDs. Not everyone was in need of placating, though; there were no such issues with either the vinyl release in the U.S. or the deluxe edition of the CD in Europe.
This expanded artwork was Ghost taking their first foray into developing lore. When the band signed with their American record label, Tobias was asked what the story was behind them – not of the men beneath the robes, but what those robes represented. Surprisingly for a man with such a distinct vision, he came up short.
“They said the music was great but asked, ‘What’s the biography?’” Tobias recalled in 2019. “I said there was no biography because there was no story to tell. I wanted people to throw themselves into the vision and make up their own. But in the end, I had to come up with one, which is second nature to me now. Even [Norwegian black metallers] Mayhem had a story. In the early ’90s, before the internet, there was something that compelled us to want to find out more and listen to their music.”