How many Mexican rock bands do you know? Mariachi El Bronx don't count. Perhaps The Warning is the only one you’ve heard of, and speaking to the sisters today, they're very aware of the fact that Latino rock acts aren't exactly dominant on the global stage. But just because there aren't many who do breakout, worldwide success stories doesn't mean the people don't adore music.
It’s certainly helped The Warning that they grew up in Monterrey. Located in the north of the country, it’s one of Mexico’s most economically prosperous, metropolitan cities, but it’s also its spiritual music capital – both in terms of the fervour for live music and the infrastructure it has to support emerging musicians. Growing up, the Villarreal Vélez sisters had easy access to music shops and tuition, helping them to flourish as a unit and break free from the confines of their country’s borders. Even as they’ve grown, they’ve remained anchored to the city. While others in a similar position might have uprooted themselves to move to a bigger hub – Los Angeles for example – the trio don’t plan on leaving.
“There’s nothing more special than going on tour and seeing the whole world then coming back to your language, to your culture, to your food,” says Pau.
At the same time, when they win, their compatriots in other Mexican bands also win. A rising tide lifts all ships.
“It’s very exciting that when we take these steps internationally, more people start looking at the music that comes out of Mexico because we have such incredible musicians and a big music culture in our country,” she continues.
“The mainstream things that are playing is the same stuff from the Western music industry, but rock is definitely not mainstream at all. It does [however] have the biggest and most passionate crowds. Every time we meet a band they’re like, ‘We love going to Mexico, the fans are crazy there and it’s always super-packed and all the tickets sell out!’”