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Ithaca share powerful new single and video, Camera Eats First

Watch Ithaca’s Marie Antoinette-inspired new video for Camera Eats First, which asks: “Are you devouring or is the camera devouring you?”

Ithaca share powerful new single and video, Camera Eats First
Words:
Emily Carter

Ahead of the release of new album They Fear Us, Ithaca have shared another brilliant new single.

Entitled Camera Eats First, the track comes accompanied by a powerful Marie Antoinette-inspired video, with the band explaining: "With this video we're using stark contrasts to create a sense of pure unease – rococo indulgence meets clinical experiment, luxury with grotesque gorging, beauty with violence.

"The discomfort is designed to hold up a mirror to ourselves; in an era of self-surveillance and constant presentation, who is in control, who is the aggressor and, ultimately, are you devouring or is the camera devouring you?"

They Fear Us is due out on July 29 via Hassle – watch the video for Camera Eats First below:

Catch Ithaca and Pupil Slicer at the below dates this summer:

August

3 Manchester Deaf Institute
4 London Boston Music Rooms
5 Birmingham The Victoria
6 Glasgow Garage Attic
7 Nottingham Rough Trade in-store*
8 Bristol Rough Trade in-store*

*Ithaca only

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