As a kid, Will attended Catholic school, where such impulses are put in a straitjacket, buckled down lest they escape and, Lord forbid, a person grows into themselves.
“A lot of that feeling of being ashamed of your sexuality and things like that were big parts of my life when I was younger. Now it's completely cool to dress however you want, be whoever you want to be. That freedom that comes along with our messaging is a freedom that's always existed in rock’n’roll music, and it's always been very, very important.”
On his much-loved Rocky Horror, Will recalls it throwing something into focus for him the first time he stumbled across it.
“I keep mentioning in Rocky Horror, but it was so important to me when I was growing up. I remember someone had recorded it off the TV and written ‘Rocky Horror’ on the VHS cassette. I put it on, thinking it was a horror film, and just having my mind blown, thinking, ‘Oh my god, this is me. This is so much of who I am.’
“It's lovely seeing this similar sort of affection happening with our audience. Especially if they're coming from difficult places to somewhere like a Creeper show. It's always really lovely, and I always really appreciate that. It's such a privilege to be that place for them, because I know that putting that VHS cassette on for me was important in the same way.”
Like Rocky Horror, there’s a sense of event to Creeper now. You get dressed up because, even as a fan, you become part of the show. It’s becoming – again, without instruction from the band, just by being a place where people can let it all hang out – a culture of its own.
“Dressing up, being yourself, the androgyny of it all, regardless of how you identify, is a really big part of Creeper. And I think it's cool, especially now in this vampire era. People are getting more and more flamboyant with it. People are really coming dressed up to these shows. And you see some incredible looks these days, all sorts of cool stuff. It's good fun.”