The world of SoundCloud rap may share a penchant for facial tattoos with Oli Sykes, but only one of its practitioners got asked to join Bring Me The Horizon’s All Points East line-up. Step forward Scarlxrd, a 24-year old from Wolverhampton who dresses like an anime character and, evidently, hates the letter ‘O’. Incredibly, Infinity is his seventh album since the autumn of 2016, an achievement possibly linked to his past as a YouTuber, where maintaining a constant stream of content is crucial. This prodigious work rate aside, it isn’t hard to see why Scarlxrd’s profile is increasing exponentially, cutting across genre lines in the process. This is attention-grabbing music, marrying insistent trap beats with a vocal delivery that obnoxiously shreds the distinction between rapping and screaming his arse off, the latter element perfectly placed to turn the heads of Horizon fans who miss the days before Oli started singing properly.
Despite time fronting rap-rock outfit Myth City, undoubtedly a key point in his transition from jovial social media star to relentlessly dark trap MC, it is perhaps possible to overstate the metal content of Scarlxrd’s work. For example, on Infinity, only I CAN DX WHAT I WANT features heavy guitars, and even on this track they’re way down in the mix. But through atmosphere and lyrical intensity, it’s still clear that this is music as influenced by the nihilism of Slipknot as the misanthropy of Eminem: All Hxpe Is Gxne, anyone?