Taco Bell launch UK Feed The Beat programme with High Vis

Following some brilliant work across the pond with the likes of Meet Me @ The Altar and Scowl, Taco Bell are bringing the Feed The Beat programme to the UK.

And the fast-food giants have launched their long-running initiative – which not only helps feed up-and-coming touring musicians, but also uses bands’ music in adverts and on their socials – here with the mighty High Vis, whose song Fever Dream will soundtrack their Cravings Burrito ad between March 5 and May 6.

“As a band from the UK, touring the U.S. is an absolute world away,” says frontman Graham Sayle. “The drives are insanely long, and you can easily become crippled on a diet of service station snacks, crisps and sweets.

“Taco Bell and the Feed The Beat initiative properly saved us on numerous occasions. Organising free food for our band and crew, all across the country. If you ask any touring band they’ll agree it’s by far the best option when eating on the road. So when they asked if we were up for having Fever Dream featured on an advert for their new UK stores, we were more than happy to oblige!”

As well as getting High Vis in on the action, Taco Bell have also confirmed that Neck Deep, FelixThe1st and MISOGI have joined the UK Feed The Beat programme – so watch this space.

Check out the Cravings Burrito ad below:

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