After forming the band and living together at university in Guildford, Harmony convinced her parents to let them all bunk at her family home, giving them some crucial bonding time under the same roof. “It turned us into siblings,” she says.
“It gives you so much more time, even accidentally,” agrees Ollie. “It just eliminated all of the barriers of getting together.”
In this formative period, much of the groundwork was done, as South Arcade uncovered the centre of their “Venn diagram” of tastes. As Harmony and Ollie explain, they sit somewhere between hardcore, Linkin Park, Nelly Furtado and British indie sleaze.
In terms of new music, the convergence of these four corners is acting as more of a springboard than a box.
“The ’00s thread does let you leap around in genre,” says Ollie.
“It’s a great jumping-off point, but we don’t feel limited by it,” continues Harmony, who has put this songwriting question to herself on their recent tours with Bilmuri and Magnolia Park: “What’s missing from the set?”
South Arcade’s 11.4 million TikTok views have been key to their rise, and it’s largely down to their open-minded attitude to socials.
“There’s a massive stigma with inauthenticity and the ‘poser’ thing, especially in heavy scenes,” admits Harmony. “[Doing social content should be] an extension of your band, not something you’re trying to carefully curate.”
“You can only control what you make – you can’t control how well it does,” adds Ollie, wisely. “If you’re being told, ‘Write a Number One song,’ it might suck the love out of writing. The moment it changed for us was when we started making [content] that we liked. That’s how to have a healthy relationship with social media.”
This month, South Arcade will take on the Reading & Leeds main stages, just hours before a historic BMTH-Bizkit-Shikari run.
“I feel like one of us has texted in and we’ve won a competition,” jokes Ollie. But with the pace behind their astronomical rise, don’t be surprised if South Arcade end up joining these big dogs in years to come.