Post Malone's Shaboink brand have also launched Clean Kits featuring everything you need to stay sanitised during the COVID-19 pandemic.
After raising almost $3million for coronavirus relief efforts thanks to his Dave Grohl-approved Nirvana tribute livestream, Post Malone has now donated 40,000 masks to frontline workers with the relaunch of his lifestyle brand, Shaboink.
The rapper has partnered with Direct Relief during the COVID-19 pandemic to make the huge donation of N95 masks, as well as creating Clean Kits (featuring things like hand sanitiser, soap, gloves and masks) available to purchase for the general public. A portion of sales from those will also go to Direct Relief.
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While Shaboink was originally launched as a CBD company last year, Post tells Rolling Stone that his original plans to relaunch the brand with a broader lifestyle range didn't make sense right now given the situation the entire world has found itself in.
“I’ve been working with my team on a number of unreleased products that fit into my lifestyle that I can’t wait to share with my fans,” he says, “[but] when faced with COVID-19, I knew it was important to pivot to products that could help us stay clean now, so we can get back to shaboink’ing later.”
He continues that, “I just wanted to make something that’s fun, and Shaboink is about having fun at all times. We’re all in a pretty shitty time right now but we’ll get through it; let’s keep clean and kick this thing’s ass.”
Shaboink's website states of the Clean Kits – which are available for pre-order now – “Look, we know things could be better but we’re having fun where we can! So let’s keep clean so we can get back to normal as fast as possible.
“Every one of our Clean Kits comes packed with Shaboink-branded gloves, masks, hand sanitizer, soap, disinfectant wipes and more. We literally couldn’t make it easier to keep clean unless we came to your house and washed you ourselves.”
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