London’s SSE Arena, Wembley will now go by the name OVO Arena Wembley, with the venue partnering with OVO Energy as they aim “for a carbon-free future”.
North-west London's iconic arena has announced a name change – going from the SSE Arena, Wembley to the OVO Arena Wembley.
The 12,500-capacity venue has partnered with OVO Energy in order to 'continue to develop its sustainability credentials' as thousands more fans look set to attend in 2022, with the likes of twenty one pilots, Nightwish, Machine Head and Amon Amarth all playing this year.
“At OVO, we’re committed to establishing purposeful partnerships which reflect our commitment to make zero carbon living a reality – not just in the home, but in the things we love doing too, whether that be going to a gig or comedy show," explains OVO’s Head of Sponsorship & Partnerships, Colin Banks in a statement. “That’s why we share in the OVO Arena Wembley’s ambition to help live entertainment in becoming more sustainable. It’ll take time, but together, we want to identify meaningful ways through which to make lower-impact live events a headline act in their own right and working with A Greener Festival represents a very positive step on that journey.
“But we know that’s just the beginning, and we want to continue to support the venue in identifying practical ways in which we can help to further reduce its environmental impact, without detracting from OVO Arena Wembley’s first-class visitor experience. We look forward to releasing more detail around some of the initiatives already being considered, in the very near future.”
“ASM Global is delighted to support OVO Energy on the renaming of OVO Arena Wembley," continues John Drury, VP & General Manager. "The live entertainment industry has endured a challenging couple of years, but ASM Global is now looking forward to a bumper schedule of events across 2022.
"As we look to welcome more fans than ever before, we’re working hard to manage the environmental footprint of our operation – one show at a time. This partnership between OVO Energy and ASM Global means that our brilliant events will be aligned with our shared desire for a carbon-free future."
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