Listen to phem’s wholesome new single, I Love My Dog

With Avril Lavigne’s European tour about to hit the UK, support artist phem has unveiled a sweet new single in anticipation.

The breakthrough star will be hitting Manchester and London in the coming days with the Canadian pop-punk icon, and to celebrate phem has unveiled wholesome new tune I Love My Dog – which they have already been playing on the Euro dates, to brilliant effect.

And it’s exactly what it says on the tin, with phem explaining: “I had a note in my phone for months, ‘Write a song about your dog.’ I’m not even sure when I wrote it, but with every session I’d pass it over until finally I got in a stale room. We tried a few ideas, deliberated over things for a few hours but nothing was doing it for me. It was getting later and later and I was getting more agitated that it might end up being a wasted day. Frustrated as hell, I scrolled through my phone for a last attempt at a bit of inspiration… there it was, ‘Write a song about your dog.’ I said fuxk it, give me some simple chords – and within five mins I had the hook.

“I don’t know why nobody else has done this before,” phem continues, “but it seemed like the perfect song to take around the world to places that haven’t gotten to know me yet. We all have a commonality we take for granted, we all love our fkn dogs, and honestly it’s working… dozens and dozens of people after the show flooding to me at the merch table telling me about their pets of all kinds, showing me their photos, tattoos, how their pups have saved their lives, or how they just passed away, how the song brought tears to their eyes. I never could’ve imagined. In a creative climate where so many topics are taboo, heavy, or intimidating… I decided to take my artistry elsewhere for a moment… something so ridiculously basic… that I’m surprised I even went for it.”

Watch the video for I Love My Dog below:

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