“I hope this song might make you consider who and what you give your attention to…” Lamb Of God have unleashed a new single, Parasocial Christ.
Fresh from announcing “the heaviest tour” of 2026, Lamb Of God are back with a brand-new single… and – guess what?! – it’s a raging and incredibly relevant one.
Entitled Parasocial Christ, frontman Randy Blythe explains of its meaning: “The Information Age has birthed the attention economy, an industry worth hundreds of billions of dollars anchored in keeping eyeballs firmly glued to screens, thus generating ad revenue. Every second spent clicking and scrolling through the trivial and/or sordid details of other people’s lives, people that you will most likely never meet – celebrities, politicians, influencers – is another dollar in some already obscenely wealthy tech bro’s wallet. You are a product, and you are being sold in a marketplace you have no share in.
“The irony of you reading this via some social media platform or music news aggregator site is not lost on me,” he adds. “Nevertheless I hope this song might make you consider who and what you give your attention to. Fuck the clickbait, put down the phone and go live your life – it’s waiting for you out in what’s left of the real world.”
Watch the music video for Parasocial Christ below:
Catch LoG back in the UK next year headlining Bloodstock.
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