One of the things Nikki and Yngve found they had in common was an interest in cults. Having been involved in one for a period, the guitarist had made reference to them in Blood Command’s music for years. In Pagan, Nikki found similar inspiration, using Pagancult for the band’s socials, and making references in her lyrics.
This is something writ large in World Domination, most notably in reference to Heaven’s Gate, the American group started in the ’70s by Marshall Applewhite, 39 members of which attempted to reach what was called “the next level” through mass suicide in 1997. Nikki first heard of them during a visit to Los Angeles’ Museum Of Death, in which she saw first-hand one of the beds in which followers died, and took it as a sign when she realised the band she was being asked to join had a history of writing about them.
On World Domination, one track is unsubtly dubbed Heaven’s Hate, a minute of stomping, heavy hardcore, while Decades is a reference to “the shoes the cult members were wearing”. Blood Command’s fans, meanwhile, have been dubbed The Awake Team, in a nod to Heaven’s Gate’s ‘Away Team’ (a Star Trek term for those going to other planets), while the album opens with a superbly-titled number called The Band With Three Stripes, taking in adidas’ slogan, and a cultish preference for uniform-like sportswear. With a more positive spin, you understand.
“It's so amazing when you see fans come to the shows dressed like us – it's so cute,” Nikki laughs. “It's like this army of outcasts finding their place in the world.”
This is instructive of World Domination and its deeper meaning as a whole. Decades, for all its references, is actually about love and letting people go. Meanwhile, halfway through the album, after eight tracks of very good shouty hardcore noise, Welcome To The Next Level Above Human suddenly adds electronics to the mix, introducing a second side in which, style-wise, all bets are off. From here, quiet songs, dance bits, hip-hop elements all come into the picture. It also speaks of something more normal and human at the heart of the album; moving on, through grief and strife, to reach a more peaceful place.
“For me, the record is essentially about loss and grief, in many forms” Nikki says. “When Yngve and I met, we were both bonding over the loss of a parent, or bands, or members of bands, or someone who I thought was in love with me and then broke up with me, or having to let someone go because of unrequited love. With all those heavier songs, we were writing that feeling of, ‘Fuck you, I'm better than this loss,’ and it being us against the rest of the world. But in doing that, we realised that to talk about that loss, we also needed to show a vulnerable side.”