The Hives’ UK breakthrough came in 2001 via Your New Favourite Band, a compilation of highlights from their first two releases. So relentless was it with electrified, instant-hit-making, that even the album title entered the parlance of the times. Record companies started touting pretty much every young act as ‘your new favourite band’.
Decades later, The Hives are still charging. This latest offering is as uncorrupted a rock album as any released this year, 33 minutes of breakneck, tyre-screeching anthems. Ebullient frontman Howlin’ Pelle Almqvist has seemingly aged not a day as he roars over rhino-heavy riffs on opener Enough Is Enough. Then, Hooray Hooray Hooray is a rapid-fire second round of fist-pumping hooks, speeding guitar and drums.
The Hives are like an endless circle of rock n’ roll celebration. As with all their albums, this one dresses repeated formulas in different clothes, cool clothes obviously, but doing enough to keep excitement levels high. Songs like Hooray Hooray Hooray and the title track might be self-congratulatory, back-slapping anthems, but they’re built like that for good reason. The Hives back it up. Nobody does this staccato punk rock stomp as well, and many have tried.